ielts writing task 2 advertising topic

ielts writing task 2 advertising topic

IELTS writing task 2 advertising topic-common topic

  1. Discussing the effectiveness of advertising in persuading people to buy things versus its ubiquity leading to people ignoring it​​.
  2. Examining the advantages and disadvantages of advertisements in the modern world​​.
  3. Debating whether fast food companies should be allowed to advertise, especially in relation to children’s health​​​​.
  4. Considering whether people buy products based on their needs or due to advertising influence​​.
  5. Discussing the impact of advertising on society, whether it is positive or negative​​.
  6. Analyzing the role of advertising in encouraging consumerism and its effects​​.
  7. Exploring the influence of advertisements on children’s behavior and the regulation of such ads​​.
  8. Debating the future of radio in the age of online media and its implications for advertising​​.
  9. Discussing the role of cinemas versus online streaming services and the advertising of each​​.
  10. Considering the impact of foreign films on local culture and the role of advertising in this context​​.

Explore more: ielts writing task 1

ielts writing task 2 advertising topic
ielts writing task 2 advertising topic

Ielts writing task 2 advertising topic and sample 1

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Sample Answer

Many people think that advertising is one of the most powerful tools that convince people to purchase a product, while others believe that advertising is already ubiquitous and, therefore, no longer draws any attention. In my opinion, people still pay a great deal of attention to advertising despite its prevalent appearance in almost every corner of the modern world.

On the one hand, advertising is persuasive because of its repetition and emotional appeal. First, frequent exposure to the same images and phrases imprints the messages being communicated in an advertisement in people’s minds. For example, after listening to a company repeating that their new product is the best in the market for weeks, customers may eventually be convinced and make a purchase. Additionally, advertising often exploits people’s conscious and subconscious desires, fears, or anxieties to emotionally connect them with the product being advertised and to encourage buying decisions.

On the other hand, some people believe that advertising no longer attracts attention because they think ubiquity leads to disinterest. People do not like to be bombarded with advertising materials, and because advertisements now appear everywhere, people have developed a negative attitude towards them. However, I believe advertising can still grab our attention, especially the commercial contents that are creative and catchy. For instance, Budweiser, one of the largest beer companies in the US, released a short commercial film – “Wassup”, which quickly became a phenomenon among American consumers. Another example is the TV commercial “The Dancing Man” made by Six Flags. It has gained millions of views on YouTube and attracted a large number of people to visit the theme parks owned by this company.

In conclusion, I believe that advertising is still an extremely effective way to attract consumers and persuade them to make purchases because it takes advantage of repetition and emotional appeal.

Estimates scores

TR: 7.0 CC: 7.0 LR: 8.0 GRA: 9.0

Overall: 7.5

Ielts writing task 2 advertising topic and sample 2

Many companies use advertising to increase sales. What are the main reasons that make advertisement effective? Is it good or bad thing for the society?

It is true that a number of companies boost their sales by using advertisements. In my opinion, the impacts of advertising on the society are largely positive and for an advert to be successful, it has to meet certain criteria.

In general, hiring celebrities as brand ambassadors is a great way to make commercials more effective. Famous personalities can instantly lend credibility to the product they advertise and encourage more and more people to buy. Targeting the right audience and choosing the right platform to air the ads are equally important. For example, social media is a great channel to reach millennials and gen Z. Likewise, products designed for kids should be advertised on kids’ channels. When targeted advertising is coupled with irresistible offers and prices, products will fly off the shelves and earn huge profits for the advertised company.

Advertising not only boosts sales; it also benefits the society in many ways. For example, the advertising industry employs tens of thousands of people. Public service ads often promote great causes and contribute their bit to make the world a better place. In addition, adverts make people aware of the new inventions and innovations that make their lives more comfortable. Some promotions may even become a part of the history and collective memory. For example, the large billboard in the center of Times Square in New York City has become a symbol of the city and attracts numerous tourists from all over the world.

In conclusion, a captivating advertisement could make a company more competitive in the market, and in my opinion, advertising is largely beneficial because it creates job opportunities and makes people aware of the new products in the market.

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writing task 2 advertising

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